What is media literacy? Media literacy is the ability to use the media to express yourself. Just like this blog for example, with every blog post and reply that I make, I am using media literacy. This requires me to use the right digital tools and learn how to properly communicate online. Media literacy is important because of the growing accessible information on the internet. With the more information we have available to us, the ones who learn how to use it more efficiently will learn faster than others. And being media illiterate is like seeing a good opportunity pass right by you, but not being able to catch it. By aiming for varied views in your personal learning network you reduce bias, improve data quality and create a more inclusive learning network, where others feel free to share their opinion.